The Frenzy Group : What is a FRENZY Campaign?

Start a FRENZY Campaign™ and things will never be the same!

Direct marketing works. Telemarketing works. Email works. Webinars work.

But nothing works like a FRENZY Campaign. It’s the most complete, end-to-end lead generaton process available and it’s designed specifically for selling business-to-business solutions.
With a FRENZY Campaign, you’ve got the combined power of:

> Focused telemarketing and teleprospecting
> HTML, MPEG or Flash enabled Email
> Multiple direct mail and dimensional prospecting approach
> Webinar demos
> Complete Web-based lead tracking and maintenance

The end result? Your best prospects KNOW about your company. They’ve been called, mailed, Emailed and called again. They’ve seen your webinar demo and they might have even received a dimensional mailer from you. Basically, your message is in their minds. If they’re a fit for your solution, they’ll be ready to talk to your sales staff. We’ll even deliver hot leads directly to your salesforce through a password protected Web site..

1.	Define a Strategy We start the process by asking the right questions. We'll learn about you, your product, your competition and your prospects. We'll then look at the campaign budget, and build the best strategy for getting you leads.

2.	Generate a List We'll do the research and pull from the best sources to build your database.

3.	Direct Mail We'll create direct marketing materials that quickly demonstrate your product offering.

4.	Call Them We call and qualify the contacts on the list to determine interest, preferences and next steps to make sure we are finding truly qualified sales leads. We separate the qualified, immediate leads from the long-term, potential leads and discard the tire-kickers.

5.	HTML Email We don't spam! When we telemarket, we ask for permission to Email materials. This gives us a great interactive point of contact for further lead development.

6.	Dimensional Mailer to Hot Leads Short of an actual sales call, dimensional mailers are the ultimate prospect contact device. We generally reserve dimensional mailers for our hottest prospects.

7.	Reminder Call / Email Contact is made again, either via email or telephone. We keep up the momentum with more personal contact. At any time, leads that are ready to meet with your sales staff are forwarded on for immediate contact.

8.	Live Webinar Webinars can be an excellent and cost-effective process for live product demos and discussion. Your prospects see your offering first-hand without the cost associated with a traditional sales call.

9.	Interactive Webinar As an alternative, we can assign an incentive to attend the webinar. Even without incentives, webinars can be a very effective tool. One recent webinar turned over 10% of the attendees into buyers.

10.

Close the Leads with FrenzyWatch
Our exclusive FrenzyWatch technology will deliver leads immediately to your sales organization so they can strike quickly at opportunities. Our proprietary extranet will notify the appropriate sales rep when a lead is generated in their territory and will provide them with a means to view, print and download those leads.

11.

Lead Nuturing
We deliver leads immediately to your sales organization so they can strike quickly at opportunities.

12.

Measure, Evaluate, Roll Out
With the ROI proven, and your sales goals in hand, we become the facility for you to generate a continuous stream of qualified leads necessary. The Frenzy Campaign Process will be a proven system for your sales organization to consistently meet quota versus a one-off, drive-by approach to finding low-hanging fruit.

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