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| The Company |
Allegro Software is an IBM Business Partner that provides a full featured software solution for the temporary staffing industry that helps customers automate and integrate payroll and billing and manage staffing assignments and other mission critical operations.
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| The Challenge |
Allegro needed a higher volume of qualified leads - large scale and small - to fill their customer portfolio and wanted to broaden the scope of their image across the country.
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| The Product |
The new MAESTRO staffing software solution has an average price tag of $40,000 and an average sales cycle of three months.
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| The Campaign |
Allegro implemented the six week Piranha Frenzy Campaign.
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| Weeks Three through Six: |
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| FRENZY
Results
Developed list of 2000 prospects |
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| What Ed Nichols, President of Allegro Software had to say about their Frenzy Campaign: | |||||||||||||
| “The quality
of leads produced by the Frenzy Campaign was excellent. From the selection
of the call database to the telemarketing contacts themselves to the reporting
of results, the process was well planned and effectively executed."
"They produced a good number of tactical leads as well as a wealth of strategic contacts with sufficient information for meaningful follow-up. "The managers and telemarketers from the Frenzy Group spent the time necessary to prepare for the campaign and to give us high quality feedback as the campaign progressed. The quality of the mailer produced for the Allegro Frenzy Campaign was also excellent. The feedback we received from customers and prospects was very favorable." "Allegro felt that the Frenzy Campaign was extremely well thought out and executed." "We felt that the calls yielded an unusually high rate of qualified responses." "The planning on the database was important as the quality of the responses was directly related to the amount of time spent in advance researching the right target market." "Overall, the campaign exceeded our
expectations. The overall results were excellent." |
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| The Company |
AutoPower Corporation designs and develops flexible software solutions
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| The Challenge |
AutoPower was looking to bring in more business from southeastern United
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| The Product |
AutoPower¹s supply chain management software has a 4-6 month sales
cycle
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| The Campaign |
AutoPower implemented the 6-week Piranha Frenzy Campaign.
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| Weeks Three through Six: |
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| FRENZY
Results
Developed list: 2235 names |
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| What John Kairis, Marketing Manager at AutoPower,
had to say about their Frenzy Campaign: |
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| “The leads
they brought us are high quality. I am speaking with decision makers,
not managers or technicians. The Frenzy Group took the time to find out
who the right person was to speak with."
"The Frenzy Campaign was easy to execute and the quality of leads has been more than we could have expected. It was especially beneficial for us to be able to track each lead - on the hour every day that the Frenzy Group brought in for us." "The Frenzy Group did a fantastic job of getting
our name in front of over 2000 prospects.To date we have completed three
demonstrations of our solution for prospective new clients. Our sales
cycle is usually 5-6 "The Frenzy people have provided an excellent service by introducing our company and IBM into a market that we needed to penetrate. The quality of their work is very good in both the printed pieces and telemarketing team. I especially liked FrenzyWatch.com, the web-based reporting tool they offer to keep track of the leads." "We felt that the calls yielded an unusually high rate of qualified responses." "Just six weeks into our Frenzy Campaign, we have already proposed projects totaling over $150,000, and there are more in the works."
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